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Are you finding yourself overwhelmed with the day-to-day tasks and operations in your business? The right tools can make or break business success, and Hotjar is one of those.

An artificial intelligence (AI) powered tool, Hotjar gives you visual insights on user behaviour and helps you make decisions about website optimization that will increase the efficiency of your operations. It’s the ultimate tool for any self-proclaimed digital expert looking to be ahead of the game.

Hotjar has wonderful features and advantages that will help you to thrive with your business. Here are some of the features that make Hotjar an invaluable tool:

• Heatmaps: See user behaviour like never before with Hotjar’s Heatmaps. You can actively watch users’ actions in real time and track their clicks, scrolls and more.

• Surveys and Forms: Hotjar helps you create surveys and capture data with reliable and easy-to-use forms.

• User Testing: User testing is a powerful way to gain a deeper insight into user behaviour and understand the needs of your customers. Hotjar provides user testing with recordings, user personas, surveys and more.

• Funnel Analysis: Hotjar’s funnel analysis allows you to take more control of the customer journey, so you can have a better understanding of ways in which to reduce drop-off and increase conversions.

• Dashboards: Hotjar provides many useful widgets for both analytics and user surveys, so you can develop powerful dashboards to allow you to quickly track the performance and user feedback.

Using Hotjar is an easy, low-risk way to take your business to the next level, letting you stay up to date with the latest data-driven technologies and insights. It’s a tool that gives you the power of Artificial Intelligence and trend-forecasting, while facilitating meaningful customer relationships.

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